Old websites have a big advantage over new websites. Websites that were around several years ago had far fewer competitors and it was much easier for them to get high rankings in that environment.
As these websites have been around for a long time, search engines trust them more and they had a lot of time to get inbound links. If you have a new website, it will be difficult to compete with these established sites.
It is possible to compete with the big players if you have a new website. Here are three tips that will help you to compete with established websites:
Tip 1: Use less popular versions of your target keywords
It's nearly impossible to get high rankings for competitive keywords. Of course, these keywords should be included on your web pages but you should also optimize your web pages for less popular keywords that are not targeted by your competitors.
If your competitors target the keyword "pizza new york" then you might optimize one of your pages for "pizza newyork". Even if your version of the keyword gets only a fraction of the original keyword, you will still get more visitors than before.
It is much better to rank #1 for a slightly less popular keyword (you will get some visitors) than to rank #60 for a very popular keyword (you will get no visitors).
Tip 2: Optimize your web pages for as many keyword variations as possible
Repeat tip 1 with as many keywords as possible. For example, you might use "best pizza in new york", "recommended pizza restaurant new york", etc. Even if each keyword delivers only some visitors, you will get many visitors with all keywords combined.
Another advantage of getting high rankings for many of these long keywords is that your website becomes relevant to a topic. The more high rankings your website has for keywords that are relevant to a topic, the easier it gets to get high rankings for more competitive keywords.
Optimize different pages of your website for different keywords and optimize as many web pages as possible. People who search for long keywords are usually people who really care about the subject. These people are more likely to buy something and they might also link to your site.
Tip 3: Create web pages just for getting links
Some web pages on your website should generate revenue, others should help you to get inbound links. The more inbound links your website has, the easier it is to get high rankings.
Create web pages that solve the problems of the web searchers. Write "how to" articles about a very special topic. These web pages often get many inbound links. Of course, you should also actively build inbound links.
Getting high rankings for a new website is not difficult if you choose the right way. Do not attack the big players directly. Start with many related keywords and then proceed to the more competitive keywords.
Focus on both optimizing your web pages and getting good inbound links. Your website must have good optimized content and good inbound links if you want to get high rankings on Google.
Copyright by Axandra.com. Web site promotion software
To see more articles on Search Engine Optimization click the link below:
Melody's Mommy Search Engine Optimization Articles
February 24, 2009
100% natural: how to get high rankings with natural links
1. 100% natural: how to get high rankings with natural links
Some years ago, it was enough to get many inbound links to get high rankings on Google. It didn't matter from where these links came as long as there were many links that pointed to your website.
As Google and other search engines continually improve the way they rank web pages, getting the right links is crucial if you want to be listed on the first search result page.
Unnatural links can be bad for your Google rankings
Google is able to detect unnatural linking patterns. That is why the following type of links don't work:
Link farms and automated linking systems
Some online services promise hundreds of links in a short time with no work involved. All you have to do is to put some code on your website or to join a system that will help you to get links from other sites quickly and easily.
These automated linking systems don't work and Google can detect them. Actually, Google thinks that you're spamming if you participate in such a system and they might penalize your website by lowering its position in the search results.
Paid links
Google's anti-spam guru Matt Cutts has made clear that Google considers paid links spam. If you don't want to lose your rankings on Google, you should be very careful when buying links.
Natural links have a positive effect on your Google rankings
Natural links are links that make sense to your website visitors. For example, if you have a website about Linux, a totally unrelated link to a car parts website would look strange.
The links that point to your website should be from related websites and from sources that would "naturally" link to you, i.e. Internet directories, social bookmarking services, blogs, etc. The more related websites link to your site, the higher your website will rank on Google's result pages.
How to get the best links to your website
There are a few things that you can do to get as many good links as possible to your website.
1. Create a linkworthy website
If your website is only a collection of affiliate links then you cannot expect that other webmasters will link to your site. Create a website with good content. You might also consider creating web pages whose sole purpose is to get inbound links. This could be "How to" articles, top 10 lists or even a controversial statement.
The more interesting your web pages are, the easier it is to get links from other websites.
2. Contact related websites and blogs
Contact related websites and point them to the interesting content on your site. Do you have an article on your website that solves a specific problem?
Contact websites that also deal with that topic or bloggers who have written about that topic and tell them about your article. Chances are that these websites will link to your site. Our link builder can help you to find and contact related websites and blogs.
3. Submit your website to related Internet directories
Internet directories are an easy way to get inbound links. However, only submit your website to Internet directories that are relevant to your website and only submit your website to the right category.
A link from the right directory and the right category to your website can have a positive impact on your Google rankings. The semi-automatic submitter can help you to submit your website to relevant directories.
4. Make it easy to add your website to social bookmark services
Add a bookmark link to your website so that it is easy for your website visitors to bookmark your site.
5. Get links to different pages of your website and vary your link texts
Most links go to the home page of a website. It usually helps to get direct links to the web page that you want to promote on search engines. The websites that link to your website should use different but related texts to link to your site. If all web pages use exactly the same text to link to your site, this will look unnatural.
Getting the right kind of backlinks is very important if you want to get high rankings on Google and other search engines. First of all, create interesting and linkworthy web pages and optimize the content of these pages for search engines.
Make sure that your web pages are user-friendly and interesting. If you then get the right kind of links to your website your rankings will increase.
Copyright by Axandra.com. Web site promotion software
Some years ago, it was enough to get many inbound links to get high rankings on Google. It didn't matter from where these links came as long as there were many links that pointed to your website.
As Google and other search engines continually improve the way they rank web pages, getting the right links is crucial if you want to be listed on the first search result page.
Unnatural links can be bad for your Google rankings
Google is able to detect unnatural linking patterns. That is why the following type of links don't work:
Link farms and automated linking systems
Some online services promise hundreds of links in a short time with no work involved. All you have to do is to put some code on your website or to join a system that will help you to get links from other sites quickly and easily.
These automated linking systems don't work and Google can detect them. Actually, Google thinks that you're spamming if you participate in such a system and they might penalize your website by lowering its position in the search results.
Paid links
Google's anti-spam guru Matt Cutts has made clear that Google considers paid links spam. If you don't want to lose your rankings on Google, you should be very careful when buying links.
Natural links have a positive effect on your Google rankings
Natural links are links that make sense to your website visitors. For example, if you have a website about Linux, a totally unrelated link to a car parts website would look strange.
The links that point to your website should be from related websites and from sources that would "naturally" link to you, i.e. Internet directories, social bookmarking services, blogs, etc. The more related websites link to your site, the higher your website will rank on Google's result pages.
How to get the best links to your website
There are a few things that you can do to get as many good links as possible to your website.
1. Create a linkworthy website
If your website is only a collection of affiliate links then you cannot expect that other webmasters will link to your site. Create a website with good content. You might also consider creating web pages whose sole purpose is to get inbound links. This could be "How to" articles, top 10 lists or even a controversial statement.
The more interesting your web pages are, the easier it is to get links from other websites.
2. Contact related websites and blogs
Contact related websites and point them to the interesting content on your site. Do you have an article on your website that solves a specific problem?
Contact websites that also deal with that topic or bloggers who have written about that topic and tell them about your article. Chances are that these websites will link to your site. Our link builder can help you to find and contact related websites and blogs.
3. Submit your website to related Internet directories
Internet directories are an easy way to get inbound links. However, only submit your website to Internet directories that are relevant to your website and only submit your website to the right category.
A link from the right directory and the right category to your website can have a positive impact on your Google rankings. The semi-automatic submitter can help you to submit your website to relevant directories.
4. Make it easy to add your website to social bookmark services
Add a bookmark link to your website so that it is easy for your website visitors to bookmark your site.
5. Get links to different pages of your website and vary your link texts
Most links go to the home page of a website. It usually helps to get direct links to the web page that you want to promote on search engines. The websites that link to your website should use different but related texts to link to your site. If all web pages use exactly the same text to link to your site, this will look unnatural.
Getting the right kind of backlinks is very important if you want to get high rankings on Google and other search engines. First of all, create interesting and linkworthy web pages and optimize the content of these pages for search engines.
Make sure that your web pages are user-friendly and interesting. If you then get the right kind of links to your website your rankings will increase.
Copyright by Axandra.com. Web site promotion software
February 23, 2009
Melody's Mommy News - February 23, 2009
Hey Everyone,
The newest copy of Melody's Mommy news is hot off the press You can grab your copy here:
http://www.melodysmommy.com/MommyNews/2009/February23.html
In this Edition:
What's New at Melody's Mommy: Find out what I've been working on this week, important announcements for you, and what's going to happen in the future.
Free Ebook for You: Six Steps To Six Figures With List Marketing If you had a dollar for every time you've heard that said, well, you'd already have a fortune! :-) However "broken-recordish" it may sound, it IS a truthful statement. The fortune REALLY IS in the list. Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.
4 Article Marketing Strategies To Get More Exposure For Your Articles: There are many different ways to get more exposure for your articles. Submitting them to high traffic ranked article directories is one of the top choices. Adding them to your own website, newsletter or ezine, posting them on forums and swapping them with other webmasters are all viable and very effective methods. Here are four more article marketing ideas to get your articles in front of as many eyes as possible.
This Weeks Work at Home Jobs: There are a TON of work at home jobs out there. Was hard to pick some to feature in the newsletter. Find out which ones I chose
More Work at Home Jobs: Not enough jobs featured for you? Wanna see more? Find out how.
Freelance Jobs: Freelance jobs are exploding right now. Get in on your share of the cash and see what you might be able to do.
The newest copy of Melody's Mommy news is hot off the press You can grab your copy here:
http://www.melodysmommy.com/MommyNews/2009/February23.html
In this Edition:
What's New at Melody's Mommy: Find out what I've been working on this week, important announcements for you, and what's going to happen in the future.
Free Ebook for You: Six Steps To Six Figures With List Marketing If you had a dollar for every time you've heard that said, well, you'd already have a fortune! :-) However "broken-recordish" it may sound, it IS a truthful statement. The fortune REALLY IS in the list. Fact is, if you possess the knowledge of how to grow and profit from opt-in lists, you can pretty much write your own ticket.
4 Article Marketing Strategies To Get More Exposure For Your Articles: There are many different ways to get more exposure for your articles. Submitting them to high traffic ranked article directories is one of the top choices. Adding them to your own website, newsletter or ezine, posting them on forums and swapping them with other webmasters are all viable and very effective methods. Here are four more article marketing ideas to get your articles in front of as many eyes as possible.
This Weeks Work at Home Jobs: There are a TON of work at home jobs out there. Was hard to pick some to feature in the newsletter. Find out which ones I chose
More Work at Home Jobs: Not enough jobs featured for you? Wanna see more? Find out how.
Freelance Jobs: Freelance jobs are exploding right now. Get in on your share of the cash and see what you might be able to do.
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